The Toyota Prius, hybrid technology benchmark, is breaking records. This week, the Japan Company, has announced that it has sold one million Prius in the U.S. The announcement comes a month after Toyota will reach three million hybrid vehicles sold worldwide. The Prius has now been with us almost 14 years and has become one of the greatest successes of the Japanese company, that before anyone could see what would be the way forward for the automotive industry. Today it is number one in sales of hybrid vehicles in a market as competitive and demanding as the American, unaccustomed to anything but powerful engines are 4 or 5 liters.
The Prius landed in the United States in 2001, in 2003 came the second generation in 2009 showed up the third. Last year the Japanese company, the largest producer of cars in the world, introduced the electric version of the model. "The Prius has become synonymous with the word" hybrid "and as we see fuel prices begin to rise again. The model has represented more than 60 percent of hybrid car sales so far this year. The Prius paved the way for hybrid cars and, while still the leader in sales and fuel economy, I am proud to say that since its introduction, some 13 brands of cars have seen the benefits of hybrid technology and have incorporated into this market, "said Bob Carter, Toyota executive.
Toyota claims that since its launch in the U.S. Prius has prevented the release into the atmosphere some 11 million tons of CO2. In this same period, fuel savings is estimated at 3.334 million liters, equivalent to about U.S. $ 2,190 million (1,525 million euros). Toyota is not resting on our laurels and in addition to the electric version prepared a minivan based on the Prius and a compact aimed at a younger audience.
